Are the recommendations safe to follow?

Are the recommendations safe to follow?

Campaiyn's recommendations are designed to be actionable and safe. This article explains how applying recommendations works on each plan and what guardrails are in place.

Recommendations are suggestions, not automatic actions

On all plans, recommendations are advisory by default. Campaiyn tells you what to do and why -- you decide whether to act.

No change is ever made to your Meta ad account without your explicit action. This means:

• The AI cannot pause your campaigns on its own
• The AI cannot change your budgets without your approval
• The AI cannot create or delete anything in your account

How applying recommendations works by plan

Free and Starter plans

On Free and Starter, you apply recommendations manually in Meta Ads Manager:

1. Read the recommendation and understand the suggested change
2. Open Meta Ads Manager in a new tab
3. Make the change as described
4. Return to Campaiyn and click Mark as Done

You are always in control. The recommendation is guidance -- you execute it yourself and confirm when it is done.

Growth and Agency plans

On Growth and Agency, you have access to Apply Now, which lets Campaiyn execute the change directly on your Meta ad account through the API.

When you click Apply Now:

1. Campaiyn sends the change to Meta via the API
2. The action is logged in your account history
3. You can review and (where possible) reverse the action from the activity log

What are the safety guardrails?

For budget-related changes via Apply Now, Campaiyn applies the following guardrails:

• Budget increases are capped at a 20% increase at a time
• Budget decreases are capped at a 50% decrease at a time

This prevents a recommendation from dramatically scaling up spend without your awareness, or cutting a budget to near-zero.

What if I disagree with a recommendation?

You can dismiss any recommendation from the Recommendations page. Dismissed recommendations are tracked separately and do not affect your health score negatively.

If you see a recommendation you think is incorrect, email support@campaiyn.ai with the recommendation details. We review flagged recommendations to improve the model.

Are recommendation changes reversible?

For manual changes (Free/Starter), you are making the changes yourself in Meta Ads Manager -- any Meta change you make can be undone in Meta Ads Manager the same way.

For Apply Now changes (Growth/Agency), Campaiyn logs every action. Where the action is reversible (e.g., re-enabling a paused ad set), you can undo it from the activity log. Some changes, like budget increases, simply need to be manually reversed in Meta Ads Manager if needed.