Privacy Policy

1. What Data We Collect

• Account information: Email address and authentication credentials when you sign up.
• Business profile: Industry, target audience, location, and offer details you provide during onboarding.
• Meta ad account data: Campaign performance metrics, ad configurations, and account structure accessed via the Meta Marketing API with your authorization.
• Usage analytics: Feature usage, scan history, and recommendation interactions to improve our service.

2. How We Use Your Data

• Calculate health scores and generate optimization recommendations for your ad accounts.
• Power the progressive trust system and autopilot features based on your interaction history.
• Process payments and manage your subscription.
• Improve our scoring algorithms and AI recommendation quality.

3. Third-Party Services

• Paystack: Payment processing. Paystack receives your payment details directly; we never store card numbers.
• Anthropic (Claude): AI analysis of anonymized ad performance data to generate recommendations.
• Convex: Real-time database and backend infrastructure for data storage.
• Meta: We access your ad account data through Meta's official Marketing API under your authorization.

4. Data Retention

Performance snapshots and health score history are retained for up to 12 months. Account preferences and business profile data are kept for the lifetime of your account. When you delete your account, all associated data is permanently removed within 30 days.

5. Your Rights

• Access: Request a copy of all data we hold about you.
• Deletion: Delete your account and all associated data at any time from your account settings.
• Export: Download your data in a portable format.
• Correction: Update or correct your business profile and account information.

6. Security

Meta access tokens are encrypted using AES-256-GCM before storage. All data is transmitted over TLS. We follow industry best practices for securing your information.