Methodology

What Campaiyn is

Campaiyn is a free, curated library of paid ads with editorial commentary. We focus on DTC e-commerce brands running on Meta, TikTok, and Google. Every ad on the site has been chosen by a human editor and written up with an operator's perspective — what the creative does, why it works, what you can take from it for your own campaigns.

How we pick brands

We start from a curated seed list of 40 DTC brands chosen for editorial diversity — different verticals, different funnel stages, different creative approaches. From that list we pick ads that are currently running (active in the Meta Ad Library at time of capture), demonstrate a clear technique worth analyzing, and aren't already well-covered by other ad libraries. We deliberately include brands of different maturity levels — a single-product DTC startup tells a different story than a public CPG company, and both are worth studying.

How we capture creative

All ad creative is screenshotted from the public Meta Ad Library by an editorial agent. We do not scrape via authenticated session, do not extract creative from Meta's CDN, and do not republish ads that aren't publicly browseable. The source URL on each teardown links back to the originating Meta Ad Library entry so you can verify the ad was running at the time of capture and check its current status.

Who reviews and signs off

Every Tier-A teardown is drafted by an editorial agent operating against a published voice guide, then reviewed and approved by Lewis (founder) before it goes live. No teardown publishes automatically. We update the voice guide based on review feedback so quality compounds over time.

No paid placements

Campaiyn does not accept payment to feature, prioritize, or favorably review any brand. We do not run sponsored sections, "featured" tiers purchased by brands, or any commercial arrangement that would influence editorial selection. If we ever introduce sponsored content, it will be visually and structurally distinct from editorial coverage — labeled clearly, separated by section, never mixed into the main library. Rankings across the site are determined by editorial judgment, never by commercial relationships.

Brand takedowns

If you're a brand and you want a teardown removed, email takedown@campaiyn.ai with the ad URL and a brief reason. See our takedown notice page for the full process. Designated DMCA agent on file with the U.S. Copyright Office.

Update cadence

Target ~5 new Tier-A teardowns per week post-launch. Tier-A pages are reviewed at least quarterly; if a brand's ad is no longer running, the page gets a "no longer running" banner but stays up as historical record.